In a nutshell: men like to destroy and blow stuff up, women like to nurture and create. For most men it's about gaining power over others, for us women it is about gaining consensus and cooperation between others.
Including myself, Sephray Industries has seven women in it (and 53 men - granted, most all are inactive at the moment). All of us enjoy the industrial and market side of Eve far more than any of the guys - hey, we're women! We love to shop! And we love the idea of a place that is ours, a home we can build, decorate (well, our decorations are generally limited to how we lay out pos guns), protect and call our own. We also tend to be the ones who plan the various escapades our corp finds ourselves in, who organize operations, handle the announcements, mails, bulletins and other communications, keep the pos's fueled, the corp hangers supplied, and more often than not, recruit and handle the diplomatic stuff - whether it's a feud between ego-bruised members or between us and other corps/alliances.
Don't get me wrong - we women enjoy blowing stuff up too, but mostly, we like having a purpose for blowing stuff up. A grand romantic reason, to be more exact! Going into low or null sec just to find a fight is generally not appealing... hunting down someone who attacked a newbie member, or ganked a vet, or attacked our pos... now THAT we get into. The mother bear in us comes out when we feel one of our own has been unjustly harmed - and we women warriors can be most fierce, indeed, when you piss us off.
What attracted women I know to this game is the grand romance of it all. Space is romantic. The stars, the nebulae, the vastness of it all... fighting to survive in a harsh and cruel universe that really doesn't give a crap about you, doing so side-by-side with your friends and family, against overwhelming odds finding success or eking out mere survival, but doing it together, because that togetherness is what keeps us in the game.
Want more women in Eve? Emphasis the social - in particular, the cooperative nature of Eve. Let new women players in your corp plan the parties, organize the supplies, recruit, meet-and-greet. Show us the markets and the industrial side, the mining and the exploration - all the best scanners I know are women, we're far more patient.
And on the um... perhaps somewhat negative side... show us the underhanded dirty scammy side of Eve. Take advantage of the fact that we can be far more conniving, manipulative, cunning, and downright sneakier than most men - one of the real life women I know in game happens to be one of the best scammers out there, another is one hell of a corporate spy (and thankfully, both are not in my corp!)
But most importantly: Never treat your real-live women corp members as if they are fragile, weak, stupid, ignorant or silly. It'll just piss us off and we'll have to hunt you down and blow you up, repeatedly.
Written while I was still Director/Acting CEO of Sephray Industries. Originally posted on the EveOnline.com forums. Click Here for original post.
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